We were asked to plan, film and edit a music video, based upon a song given to us. The song we were given was called "Little Drop Of Poison" by Tom Waits, a very slow paced and noir soundtrack, suited better to a broadway musical than a music video. Digital technology was a huge help in the production, during both filming and editing. The filming was recorded in digital format, which allowed higher quality shots that could easily be uploaded to the computer. The technology was vital for editing, allowing us to add effects that would otherwise be unattainable (for example adding the sepia and film grain filters). It also let us manipulate the clips in a non-destructive manner, ensuring that we could constantly change the length of each shot without risking ruination of the whole video. To plan the film we first wrote up a list of ideas for narratives which the video could take, referring to the internet for ideas from other music videos. After deciding on the story line of an unsavory businessman and his downtrodden assistant (who gets her revenge) we began to draw up storyboards for each shot, and amalgamated a list of props that would be necessary for the production. Research contributed very little to the video because we could not locate a similar style music video to our allocated song. The main strengths of our finished production was the well conveyed story line and efficient effects for setting the mood. We were also complimented on acting, and the suitability of angles. The weaknesses were its lack of continuity, for example the very patchy state of the coffee (present in some shots but not others). Props were also criticized, with the water being unrealistically poured from a jug instead of a kettle. Our audience also commented that the lyrics which were stitched on the end in an awkward fashion did not fit in with the rest of the film, and that more emphasis should have been placed on the bottle of poison (to express its significance in the plot.
By Daniel Barrell
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