Keane’s Music Videos
All of their music videos are very abstract. using colour to convey mood and emotion, often combining colours from opposite sides of the spectrum to create strong contrasts. They incorporate a large amount of performance, mainly lip syncing and also occasionally the rest of the band. A good example would be “Perfect Symmetry”
It follows all of the ‘Keane’ conventions, very abstract objects such as broken televisions and towers of cubes, set against backgrounds of teal and orange. It also contains lip syncing and a high amount of performance.
Keane's target audience is men and women aged 16 to 28. We are going to aim our music video towards the same target market. We will do this by using a variety of shots and angles to make it interesting and to keep the audience engaged throughout the entire video. Our music video will also following a narrative conveying the emotions and feelings of the protagonist, and will also feature performance throughout. By doing this, we are following the conventions of music videos, which will fulfil the audiences expectations.
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