A-Punk is an alternative rock song, one of the first singles produced by the band and therefore important in manufacturing their current image. It uses a stop-motion technique to give a very erratic theme to the dancing of the band, making it appear new and unique. The convention of lip syncing is plentiful here, as the entirety of the lyrics are lip synced.
The featuring of the band is also a convention of music videos, as all of them are present and actively involved in the video. The performance is also very much played out to the beat of the song, however, it subverts the music video convention of a narrative, having no clear intention for the character's intentions. There is also an abstract segment, where the screen goes a tint of blue and the lip-syncing is accompanied by moving hands.
Abstract has always been a popular theme in music videos, as it allows 'artistic expression' and is easier to cut to the beat of the song.
The clothing of the band is a very important factor in their representation, and in this case is very 'indie', aimed at teenagers and young adults (the typical 'student' attire).
By Daniel Barrell
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