This specific Gorillaz magazine advert is used to advertise their tour, and encompasses many common conventions of adverts. Firstly, the band is visible, and not just the physical band but also the animated one (although the music is real, the band is imaginary). The name of the band in its classic colour scheme in font is visible and provides a point of instant recognition for long-time fans. Information concerning the concert is written in a clear font, black against a white background. This technique is not aesthetically pleasing, but it is more functional and efficient, and is prevalent in the majority of music advertisements. Two website addresses are visible, one for band information and one for ticket purchase. In the last few years this idea of online exposure has become very popular, and is evident in most if not all music adverts. A convention that has not been included that is very common in music adverts is a logo of their record label. However this is most probably because the advert is for a concert and not an album. Finally, a convention that has become less common over recent years but is evident within this advert is the promotional offer, providing the opportunity to enter a competition through a website and win tickets. This provides network traffic for the website in question, along with increasing interest in the concert.
By Daniel Barrell
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