Story Beat

Story beat

A different person lip syncing throughout the video at different times.

1- Close up of digital alarm going off, slowly zooms out to reveal messy bedroom, then suddenly music kicks in.

2- Man gets up and gets dressed haphazardly, looks very messy.

3- Background changes as he walks to work, he pays no attention to anything (constantly bumping into people)

4- Gets on train, same behaviour.

5- Goes into office, sits at desk typing like a zombie

6- Goes to station, clearly upset and intent on suicide, sees girl on other side of train tracks in similar predicament, end.

Preparing the pitch

Keane- ‘Everybody’s changing’- They are an alternative rock band who formed in 1993
The song was released on May 2003 which peaked #122 in the UK singles chart, it was then re-released on May 3rd 2004 and reached #4 in the UK singles chart.
The song was used in the TV series ‘In plain sight’ and ‘Scrubs’ episode ‘My day at the races’

Current music video for the song:
-The video lasts for 3 minutes 38 seconds
-The video contains performance of the band
- The video is quite dark and includes some things that might be seen as almost disturbed for example the doll - all black and grey
- It also includes images of the band performing previously
- There is a very brief narrative, that is very abstract you cant make out what’s going on
-Visually impressive



Background of the artist:
- first established in Battle, East Sussex in 1995
- 3 members of the band (Tim Rice-Oxley, Tom Chaplin, Richard Hughes) Dominic Scott left in 2001.
- Keane are known for using a piano as their lead instrument instead of guitars, significantly differentiating them from most rock bands
- Their first two studio albums, "Hopes and Fears" and "Under the Iron Sea" achieved success in the United Kingdom and very high sales worldwide: their multi-award-winning debut was the best-selling British album of 2004.
- Keane's first release on Island was "Somewhere Only We Know", which reached number three on the UK Singles Chart in February 2004.
-The band won two awards at the 2005 BRIT Awards in February; Best British album for "Hopes and Fears" and the British breakthrough act award, as voted for by listeners of BBC Radio 1.

Record labels:
-Fierce panda
-Island records
-Interscope

Target market:
Keane’s target market are aged between 16-28.

By Rebecca Gomes

Past students work

To help towards our research we watched some music videos from past students, there were a variety of different videos belonging to different genres of music. The videos varied in level of ability, some clearly better than other, however i think this is down to the amount of time and effort that was put into each of the videos. One of the videos that really stood out was a parody of the famous rock star ‘Elvis Presley’. The group put a lot of effort into the mise-en-scene and costumes that were used, and focused on the performance with a huge amount of lip syncing. However, there were also very low quality video’s, for example the group that created a video to the song ‘You cant hurry love’. They clearly did not spend enough time planning, this is evident through their use of cinematography and location the location they chose. Simple things would have hugely improved the video, the group could have used a better location and been more creative with their use of camera shots and angles. Watching past videos has helped us to differentiate between a good and a bad video, and determine the positive features we could incorporate into our production.

Lady Gaga - Just Dance

The music video Just Dance by Lady Gaga, successfully follows the conventions of a typical music video. Firstly, it is 4 minutes in length, which is the most common convention seen in music videos. Each shot of the video is cut to the beat of the song, which makes it look very professional and is also following the conventions. A variety of different shots and angles have been used, including close up shots, low angles and medium shots. This adds creativity to the video, and also shows off the artist. Another convention of music videos that has been used in the Just Dance video is performance and lip syncing. The artist is lip syncing to the song, and is performing it through her use of dance, body language and facial expressions. A range of different costumes are being worn by the Lady Gaga to showcase her as an artist. The mise-en-scené of this video effectively portrays the narrative and meaning of the song, which is usually seen in music videos. The props and costumes illustrate the house party that is happening, to the audience. The song, artist and album are being advertised and promoted in this music video.




This is a medium/close up shot of Lady Gaga. This clearly demonstrates performance as well as lip syncing, because she is performing to the camera and singing into a microphone . The performance and lip syncing is incorporated throughout the entire music video.


This is a high angle, long shot. The mise-en-scene and props that have been used show the narrative of the music video, which is people having fun at a house party.


This is a long shot of the artist and two other people dancing. This is another shot that shows performance, and also adds to the narrative of the video.


This an extreme close up shot. It shows a person pressing play on a stereo when the song begins. This empathises the start of the song and also illustrates the pop genre of the music video.

By Louise Welch

History Of The Music Video

In the 30-40’s TV was introduced to the masses, and quickly became one of the most popular forms of entertainment. An idea was put forward to combine music and moving images, and as a result the ‘Soundie’ was invented, a simple machine that displayed the Artist miming the music on-screen. It was also around this time that the ‘rise of the teenager’ was taking place, as the youth were becoming increasingly rebellious and defiant. Elvis began to perform music in feature films, which combined music and narrative. The concoction was an instant hit, and spawned an influx of ‘Music video’ style films, such as The Beatles’ ‘Hard Days Night) in 1964 and The Monkees fictional TV band.



As the 1970’s began, concert films began to replace the youth orientated movies. Concert films followed a structure of sequencing between performances and interviews, such as The Rolling Stones’ ‘Gimme Shelter’ in 1971. Then, suddenly, the genre hit a turning point with the release of ‘Bohemian Rhapsody’ by Queen.



One of the first ‘proper’ music videos, it used a theme of floating, miming heads, intertwined with clips of Queen performing. Music video popularity snowballed, and the release of MTV in 1981 concreted its place in modern media and established the conventions of pop promo’s. MTV was released in the UK in 1984, and by 1985 had 18 million viewers. The genre peaked with the release of Michael Jackson’s ‘Thriller’ video, which lasted for 14 minutes, making it as much a short film as it is a music video.

Music Video Analysis:

The Prodigy (Feat Pendulum) - Voodoo People



The images are cut to the beat of the song, and contain a huge amount of perfomance. The plot is more to the theme of a film than a music video, as it does not contain the band or anything along the lines of lip syncing. The shots are fast and furious, and contribute to the reckless reputation of the band. It is 3 minutes in length, and does not use gender roles or sexual identity (unless you count the higher proportion of male observers).

By Daniel Barrell

Virtual Insanity music video

I looked at the music video ‘Virtual Insanity’ By Jamiroquai, the video successfully illustrates the lyrics of the song for the audience. The video sticks to the normal/ usual conventions of a music video. Firstly the video lasts for four minutes in total. Throughout the video there is a loose narrative/ storyline, the narrative is quite brief and abstract however there is performance throughout which is a major contribution to the music video. We see Jamiroquai’s singer dancing around in a padded white cell, the dancing he does is of an elaborate and visually flamboyant manner and works really well. He also uses lip synching throughout the video. The video is made of loads of different camera shots,including some close-ups when he is lip synching to add emphasis , each have been edited to fit the beat of the song. The video successfully advertises the song, artist, album and record label leaving a positive impact on the audience.



The first image illustrates the use of close-ups to emphasis Jamiroquai lip syncing, which is part of his performance throughout the the video. The use of the brown liquid on the floor adds to the idea of abstract, as we as an audience are unsure of what this is, it has just randomly entered the screen.

This image shows another part of his performance throughout the video, he constantly dances and sings around the room.

This image shows the abstract narrative of the video, as well as more performance as he is still dancing. It shows he does not fit in the scene, all of the costumes and cinematography are white and he is wearing different clothing.
By Rebecca Gomes

Conventions of a music video

-Each image used within the music video will be cut to the beat of the song
-They might contain performance
-They might include lip synching
-The video might follow a storyline or a plot or it could narrate a story
-Individual genres have their own style of video
-They are normally 3-4 minutes in length
-They might features the artist or band in the video
-They advertise the artist, song, album and record label
-Variety of shots depending on the style and genre of the song
-Props and certain costumes will be used depending on the genre of song
-Editing depending on the genre and style of the song
-Contain twice as many camera shots and edits as a feature film
- Contain a whole set of assumptions about gender roles and sexual identities
-Often question and unsettle sexual norms
-Will contribute to the reputation and image of an artist or band

By Rebecca Gomes

Music video history

History of the music video

1930- Television was introduced as a new form of media and entertainment, this took attention away from the music industry.

1940- Soundia was introduced, this was like a jukebox which was placed in clubs, it played the music and a also a video of the artist alongside the music being played.

1950- This was the rise of the teenager, Elvis was appearing in staring roles in films. Acting and performing for example ‘Love me tender’

1960- There was fierce competition between the Rolling stones and the Beetles, youth orientated films was becoming a huge success. Teenagers were perceived as rebellious and defiant. The Beetles featured in their first feature film ‘A hard days night’



1970- Documentary films of bands and artists where introduced these could be accessed by fans any time of the day. They where broken up with interviews and performances.

1971- Rolling stones ’Gimme shelter’ was released. Bohemian Rhapsody was released and launched Queen as being successful, it used a great deal of effects in the video. The video followed the usual conventions of a music video for example it was cut to the beat, included a great deal of lip synching and performance.

1981- MTV(music television) was released in United States, this was used to advertise the music, album and the artist/ band.

1984- MTV came to Britain.

1984- The video for Dire Straits song ‘Money for nothing’ was released, the video was a phenomenal success and won a MTV award.

1983- Michael Jackson’s Thriller was released. The video subverts the normal conventions of a pop video. It belonged to the horror genre and was a short film. What makes Thriller different?
-14 minutes in length
-relies heavily on performance (Michael Jackson showing his talent)
-like the start of a film
-horror theme
- video different to the album (chorus repeated)
-video over and dialogue



By Rebecca Gomes