Preparing the pitch

Keane- ‘Everybody’s changing’- They are an alternative rock band who formed in 1993
The song was released on May 2003 which peaked #122 in the UK singles chart, it was then re-released on May 3rd 2004 and reached #4 in the UK singles chart.
The song was used in the TV series ‘In plain sight’ and ‘Scrubs’ episode ‘My day at the races’

Current music video for the song:
-The video lasts for 3 minutes 38 seconds
-The video contains performance of the band
- The video is quite dark and includes some things that might be seen as almost disturbed for example the doll - all black and grey
- It also includes images of the band performing previously
- There is a very brief narrative, that is very abstract you cant make out what’s going on
-Visually impressive



Background of the artist:
- first established in Battle, East Sussex in 1995
- 3 members of the band (Tim Rice-Oxley, Tom Chaplin, Richard Hughes) Dominic Scott left in 2001.
- Keane are known for using a piano as their lead instrument instead of guitars, significantly differentiating them from most rock bands
- Their first two studio albums, "Hopes and Fears" and "Under the Iron Sea" achieved success in the United Kingdom and very high sales worldwide: their multi-award-winning debut was the best-selling British album of 2004.
- Keane's first release on Island was "Somewhere Only We Know", which reached number three on the UK Singles Chart in February 2004.
-The band won two awards at the 2005 BRIT Awards in February; Best British album for "Hopes and Fears" and the British breakthrough act award, as voted for by listeners of BBC Radio 1.

Record labels:
-Fierce panda
-Island records
-Interscope

Target market:
Keane’s target market are aged between 16-28.

By Rebecca Gomes