History of the music video
1930- Television was introduced as a new form of media and entertainment, this took attention away from the music industry.
1940- Soundia was introduced, this was like a jukebox which was placed in clubs, it played the music and a also a video of the artist alongside the music being played.
1950- This was the rise of the teenager, Elvis was appearing in staring roles in films. Acting and performing for example ‘Love me tender’
1960- There was fierce competition between the Rolling stones and the Beetles, youth orientated films was becoming a huge success. Teenagers were perceived as rebellious and defiant. The Beetles featured in their first feature film ‘A hard days night’
1970- Documentary films of bands and artists where introduced these could be accessed by fans any time of the day. They where broken up with interviews and performances.
1971- Rolling stones ’Gimme shelter’ was released. Bohemian Rhapsody was released and launched Queen as being successful, it used a great deal of effects in the video. The video followed the usual conventions of a music video for example it was cut to the beat, included a great deal of lip synching and performance.
1981- MTV(music television) was released in United States, this was used to advertise the music, album and the artist/ band.
1984- MTV came to Britain.
1984- The video for Dire Straits song ‘Money for nothing’ was released, the video was a phenomenal success and won a MTV award.
1983- Michael Jackson’s Thriller was released. The video subverts the normal conventions of a pop video. It belonged to the horror genre and was a short film. What makes Thriller different?
-14 minutes in length
-relies heavily on performance (Michael Jackson showing his talent)
-like the start of a film
-horror theme
- video different to the album (chorus repeated)
-video over and dialogue
By Rebecca Gomes
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