The music video Just Dance by Lady Gaga, successfully follows the conventions of a typical music video. Firstly, it is 4 minutes in length, which is the most common convention seen in music videos. Each shot of the video is cut to the beat of the song, which makes it look very professional and is also following the conventions. A variety of different shots and angles have been used, including close up shots, low angles and medium shots. This adds creativity to the video, and also shows off the artist. Another convention of music videos that has been used in the Just Dance video is performance and lip syncing. The artist is lip syncing to the song, and is performing it through her use of dance, body language and facial expressions. A range of different costumes are being worn by the Lady Gaga to showcase her as an artist. The mise-en-scené of this video effectively portrays the narrative and meaning of the song, which is usually seen in music videos. The props and costumes illustrate the house party that is happening, to the audience. The song, artist and album are being advertised and promoted in this music video.
This is a medium/close up shot of Lady Gaga. This clearly demonstrates performance as well as lip syncing, because she is performing to the camera and singing into a microphone . The performance and lip syncing is incorporated throughout the entire music video.
This is a high angle, long shot. The mise-en-scene and props that have been used show the narrative of the music video, which is people having fun at a house party.
This is a long shot of the artist and two other people dancing. This is another shot that shows performance, and also adds to the narrative of the video.
This an extreme close up shot. It shows a person pressing play on a stereo when the song begins. This empathises the start of the song and also illustrates the pop genre of the music video.
By Louise Welch
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