-Each image used within the music video will be cut to the beat of the song
-They might contain performance
-They might include lip synching
-The video might follow a storyline or a plot or it could narrate a story
-Individual genres have their own style of video
-They are normally 3-4 minutes in length
-They might features the artist or band in the video
-They advertise the artist, song, album and record label
-Variety of shots depending on the style and genre of the song
-Props and certain costumes will be used depending on the genre of song
-Editing depending on the genre and style of the song
-Contain twice as many camera shots and edits as a feature film
- Contain a whole set of assumptions about gender roles and sexual identities
-Often question and unsettle sexual norms
-Will contribute to the reputation and image of an artist or band
By Rebecca Gomes
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