Digipak Analysis

For my analysis I chose an ACDC digipak. The colour scheme and overall theme of the pak strongly expresses the genre of music, red and black with 'rockstar' sparkly writing conveys the idea of a rock and roll band. The name of the band is clearly displayed on the front of the pak, accompanied by the name of the particular compilation. The spine Also has this information displayed, making it easy to loacte the pak within a large music collection, a conventional feature of digipaks. The record label is also displayed on the spine, ensuring that they are recognised accordingly. The back of the pak is very similar to the front, with the same hard steel border and colour scheme. Tracks are also listed, a very common convention of digipaks (and albums as a whole). At the bottom of the back there is the generic information, including the digipaks terms and conditions, accompanied again by the record label and the necessary barcode for commercial selling. Conclusively, the pak, although abiding by a small number of conventions, still does not contain the vast majority (such as a picture of the band and reviews) making it less generic.

By Daniel Barrell