As part of the research into digipaks, I looked at a previous students work from the 'get ahead OCR media' blog. The first convention that can be clearly identified is the name of the band, 'The Ghost Frequency', and the name of the album 'Nightmare'. On the back cover their is a listing of all the tracks and a barcode, which are both typical conventions. There is also a 'parental advisory' logo to give the customer more information. The relevant images and colours that have been used of the graveyard, a burning candle, and a girl in a darkened room, show the ghostly/haunted theme of the digipak, but also promote the band and attract the target market that this digipak is aimed at. However, on this digipak, no information has been included about the band or album. There is no evidence of the record label, the bands website or the album credits; which is therefore not following all of the digipak conventions.
By Louise Welch
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