Digipak Research

'Teenage Dream' Katy Perry

Once I had identified the conventions of a digipak, I was able to analysis an existing digipak to see if and how it followed these conventions. I chose Teenage Dream by Katy Perry.
This entire digipak consists of the case with two fold in covers , a booklet and two CD discs. On the front cover of the digipak is a picture of the artist, which is one of the main conventions of digipaks. However, is doesn't include the name of the artist or the album, which is unusual for a digipak, so this isn't following one of the conventions. On the other hand, the artist could be trying to make a point that she is so famous, so she doesn't need to have her name on the front cover. This digipak follows many other of the typical conventions including a track listing, the barcode and credits (which identifies the producers, editors etc). It also includes the artist and album name on the spine, the record label and the website for the artist.
There is also a recurring theme throughout the digipak. The Katy Perry digipak has a sweet/candy theme, which is conveyed by the use of colours and images, including the pink clouds and the images of cakes and sweets on the booklet. This theme is also continued on the CD discs, as they cover in a image of a donut and a sweet.
Another convention that this digipak follows, is that it includes a variety of images of the artist. The genre of the artist is also established, which had been done by the candy theme and colours, representing the pop genre.

Louise Welch