To distinguish the chorus of the song from the verse’s we decided to use a stop motion effect. As a group we thought it would make the music video interesting and original. We also wanted it to convey the meaning of the song, whereby the character is going through their everyday monotonous life, but everything around them is changing. To make this effective we had to choose a variety of different locations for each shot. We planned the majority of these before filming, and some of them we found when we were out. The changing background shots included a field, street, urban area, forest, etc. A couple of the shots in our music video were planned to be of the character travelling up the escalators in an underground train station. However, we found this difficult because it was constantly busy, and we were told we couldn’t film in this area. To resolve this problem, we decided it would be best to use stairs instead, as it would still create the same image and effect that we wanted. Daniel took responsibility for the editing, and Rebecca and I both gave our help and suggestions, and overall made group decisions. We had to ensure there was continuity editing and fluidity throughout our music video. As we had included lip syncing in our footage, it was very important that we matched this up to the song. This followed a convention of music videos and also made it look much more professional. When editing the shots for the stop motion footage, we cut it to the beat of the song, so the shots would change in sync with music. I feel we accomplished this very well, because we also had to make sure the character was in time as well, to create the effect of him continuously walking with just the location changing.
Louise Welch
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